Hilton's new extended-stay hotel brand now has a name -- LivSmart Studios by Hilton.
Hilton had previously revealed plans to debut a lower-midscale extended-stay brand early last year. According to the company, the brand will be designed to accommodate guest stays of 20 nights or more.
A key component of the LivSmart Studios concept will be its studio apartment-style accommodations, which Hilton said will offer "spacious bathrooms, ample storage space, efficient closet design and movable, multi-purpose furniture." Each accommodation will have a kitchen outfitted with a full-sized refrigerator, dishwasher, microwave and two-burner stovetop.
Other brand elements: access to shared spaces like fitness and laundry areas, a retail market, outdoor patios with grills and a communal fire pit.
The first LivSmart Studios hotel has broken ground in Kokomo, Indiana, with an opening scheduled for later this summer.
Hilton said there is "tremendous interest" in LivSmart, saying that it is in talks with some 350 prospective owners/developers.
LivSmart Studios is the 22nd brand in the Hilton portfolio.