Big Five Tours & Expeditions has partnered with Approach Guides to offer a co-branded website to travel advisors.
Using Approach Guides' technology, Big Five now has a website that dynamically changes for each advisor via a unique URL. The advisor's logo and contact information are displayed prominently, and there are no direct-booking buttons, ensuring all leads go to the advisor.
Any time Big Five updates the master website, advisor sites are automatically updated.
To get started, advisors just need to enter their email address on the program's site. They can then brand the site with their name, phone number and logo.
Approach Guides chief marketing officer Jennifer Raezer called the website "a high-impact way to inspire clients and boost conversion."
"Featuring world-class videos and insights, Big Five's website is a treasure trove for adventurous travelers wanting to get to know destinations throughout the world," she said. "Now, advisors can link directly to this multimedia content while keeping their clients in their own branded environment, complete with their contact information and built-in lead generation."
Big Five is Approach Guides' first tour operator partner. Approach Guides launched a co-branding tool with Regent Seven Seas Cruises last fall.